坏的战略是肤浅的

坏的策略是形式主义，有四大基本特征

1. 空话套话 ==故弄玄虚== ==fluff== 战略不应该是一堆高大上的名词的堆砌

   • e.g. a major bank “Our fundamental strategy is one of customer-centric intermediation.” = “Our bank’s fundamental strategy is being a bank.”bing a back.

2. 无法直面挑战

   • If you fail to identify and analyze the obstacles, you don’t have a strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen.
   • 让我想到了 root level metrics 的选择要非常小心， ==If you can't measure it, you can't improve it==
   • 一个正面的例子是 DARPA

3. 错把目标当战略

   • e.g. a 20/20 goal - We will grow revenue by at least 20% each year. We will maintain a profit margin of at least 20%.
   • metrics 不是战略

4. 子目标无关紧要或者不切实际

   • Goal 是总目标， Objective 是子目标
   • Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.
   • 什么样的子目标是不好的子目标呢？
     1. Dog’s Dinner Objectives 事无巨细全放在一起
     2. Blue-Sky Objectives 放卫星