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3 docs tagged with "Startups"

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The 4 Ps of Marketing: Rewritten for the AI Age

In the AI era, the classic 4 Ps of marketing—Product, Price, Place, and Promotion—demand a modern interpretation. This article analyzes how startups can adapt these foundational principles for innovation and growth, with Notion's journey as a pivotal case study.

Why Do Startups Have to Innovate?

Innovation is the key for startups to stand out in a highly competitive market. Through differentiation, network effects, and monopoly profits, startups can effectively avoid homogeneous competition and achieve sustainable growth.