Elements of Value

When customers evaluate a product or service, they weigh ==perceived value== against ==actual price==.

Here are 30 "elements of value."

1. Functional Value

   • Time savings
   • Simplified processes
   • Revenue generation
   • Risk reduction
   • Organization
   • Integration
   • Connectivity
   • Reduced effort
   • Trouble avoidance
   • Cost reduction
   • Quality
   • Variety
   • Sensory appeal (e.g., food and beverages)
   • Alerts

2. Emotional Value

   • Anxiety reduction
   • Reciprocity
   • Nostalgia
   • Design/Aesthetics
   • Badge value
   • Health
   • Therapeutic value
   • Pleasure/Entertainment
   • Attractiveness
   • Providing methods

3. Life-Changing

   • Providing hope
   • Self-actualization
   • Motivation
   • Heirloom
   • Connection/Affiliation

4. Social Impact

   • Self-transcendence