Elements of Value

When customers evaluate a product or service, they weigh its ==perceived value== against the ==asking price==.

Here are 30 “elements of value”.

1. Functional

   • saves time
   • simplifies
   • makes money
   • reduce risk
   • organizes
   • integrates
   • connects
   • reduce efforts
   • avoid hassles
   • reduce costs
   • quality
   • variety
   • sensory appeal (e.g. food & beverage)
   • informs

2. Emotional

   • reduce anxiety
   • rewards
   • nostalgia
   • design / aesthetics
   • badge value
   • wellness
   • therapeutic value
   • fun / entertainment
   • attractiveness
   • provides access

3. Life Changing

   • provides hope
   • self-actualization
   • motivation
   • heirloom
   • affiliation / belonging

4. Social Impact

   • self-transcendence